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Consumer Spending-Born Again
Puerto Vallarta is a working class heros adventure. If PV is a business, it is Wal-Mart — it is trying to be the lowest-priced product in the market. The Wal-Mart school of Tourism--- The less people pay, the more they enjoy it.  In fact, they have one of the largest Wall Mart Super Centers I have ever seen in México; and Sams Club is right next door, monuments to the trend. The experience is experienced. There is a Wal-Mart on the tour!

The $5 Wal-Mart polo shirt…is a possible dream, so are the  humble products for the Family Guy, where the Hombres perform women’s work without losing their authority, and in the trenches  service workers can squeeze dignity and meaning from the lemon of their  labors. The American Dream may be vaporized, but south of the border, the dream continues with emerging money.

The last time I was in the Amigo Country, was February. Cozumel is sooooo different.


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