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EdReif.Com

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Show rather than tell- So enamored with the technology and immediacy of youtube, instagram and FB. Ansel Adams, famous wilderness box photographer said,..only photographs can tell the truth... It is indisputable...(videos too).

 You can embellish and BS and make things up, and I am all for one  not letting the truth get into the way of telling a good story---But Beauty is truth and truth is beauty and when you capture the motion of the ocean or these clouds in a reflective pool, there is a kind of integrity that usurps words. The visual vocabulary that the cinematic wizards use to trompe the eye are unnecessary here: Point and shoot and  let Mother Nature and Father Time do the rest.  Roll Video...
 


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