Traveling By Land, Sea and Air Critical Mass Gets an Extreme Makeover--Generation Jones | Hotel @nyware

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If you are over 30, please leave this blog. Hotel @nyware might not be older age appropriate. Like Abercrombie & Fitch, I don’t think it’s in our DNA to really do business with mature people, especially those who speak with a social media stutter.

Oh wait, 50 is the new 30. You can stay a while and learn the best ways to age gracefully---

Eureka! The fountain of You(th) is here: Drink the waters of eternal life from the fire hose---The secret of staying young isn't lying about your age: it's living in America, having a cell phone, an internet connection and using social media, and jonzing to collaborate and communicate with like minds.

Talkin' 'bout My Demographic

Hotel @nyware has officially left the boring "boomer" backdrop, and is now the unoffical Sock Puppet for the trendier Generation “Jones landscape”.

Too young to be a boomer, too old to be an Xer, lead singer for the Counting Crows, Adam Duritz, is playing Maureen McCormick's song---Mr Jones--- Screenager Marcia Brady finally has a home. The 70's guilty pleasure bands like Journey and Super Tramp, and the decade itself, finally can be taken seriously.

We are the greatest and largest generation in US history, born between 1954 and 1965. Our 53 million members constitute more than 1out of 4 adults living in America today. We are the Mission Critical Mass in the Holy Grail for mind share, eye balls and attention. We weren't the lost generation, just the invisable THEY, the anonymous no one.

Defined by a TV Channel, if you know that the first video that aired on MTV was the Buggles' “Video Killed the Radio Star,” you are a card carrying member of Generation Mr Edward/ Ms.Bridget Jones fan club.

We, the Jonzers, saw the (r)Evolution of sex and drugs and rock ‘n’ roll, devolve into AIDS, Studio 54 addictions and ABBA. We , the Jonzers, never could relate to the hippies, instead read the tongue in cheek guidebook---Official Preppy Handbook and wore the see you later alligator Lacoste polo shirts and Sperry Topsiders.

We the slacker Jonzers , who waited in vain for our turn to change the world, now get to pick up the slack for Uncle Sam's post 9 11 angst, and rock the boat on these issues --- a war on terror, global warming, immigration, energy, technology and globalization.

People as diverse as Rosie O'Donnell, and George Stephanopoulus (ABC News) have all joined the assorted Joneses; that new demographic that Jonathan Pontell identified.

This is an obituary for the generation gap. It's never to late to have a good childhood. It's never to late for our generation to be found. We 40 (something)-year-old men and women who act and react, talk the talk and walk the walk and dress like 20 years old kids! This is not a fashion statement but a trend that looks to be permanent. And our own personal soundtrack plays on our ipod.

Social Media makes us more. Something incredible happens with tools which are never put down — which, like the tool of language, are always on, always reliably available. Check out the portals, Path Connect and BOOMJ to communicate and collaborate with your neighbors, the Joneses.

Take the Jones test:

1. The classic mall of Jonesers 1980s culture — first made famous as the epicenter of “Valley Girls,” then featured in the movie Fast Times at Ridgemont High — shut down in 1999. What was its name?

2. The Big Three of our mid-1980's music culture were all born in 1958. Name them.

3. One song overwhelmingly ended the most high school dances across America in the 70's. Name that tune.

4. What did Joneser Brooke Shields have between her and her Calvins?

5. Yeah, Jonesers were the “Sweathogs” of Welcome Back Kotter. How many do you remember?

6. What rumor about Mikey (from Life cereal adds) fizzed among Jonesers in the 1970s?

7. We were the first generation of kids with video games. What was the beloved original?

8. A Joneser played the title role in the made-for-TV movie, The Boy in the Plastic Bubble? Who was he?

9. Three movies with ensemble generational casts were released at the same time in the mid-1980s. The Big Chill for Boomers, The Breakfast Club for Xers. Which one for Jonesers?

10. Which actress in what movie inspired the “torn sweatshirt/bare shoulder/leg warmer” look among Jonesers in the 1980s?


1. The Galleria.

2. Michael Jackson, Madonna, Prince.

3. “Stairway to Heaven.”

4. “Nothing”

5. Barbarino, Epstein, Boom-Boom, Horshack.

6. He supposedly died from drinking soda with Pop Rocks.

7. Pong.

8. John Travolta.

9. St. Elmo's Fire

10. Jennifer Beals, Flashdance.


6 Responses so far.

  1. Anonymous says:

    Joneser Bryan Adams' hit coming-of-age song "Summer of '69". Allegedly, it was originally titled "Summer of '75", but the Boomer run record company forced him to change the title even though Adams was actually only 8 yrs. old in '69.

  2. Anonymous says:

    Ed -"The Jones Generation." It's actually used to describe the ages 41 and 52 which puts me smack dab in the middle!

  3. Anonymous says:

    I guess that new birth control didn’t work as well as we thought back in the “free love” 60’s, eh?

  4. Anonymous says:

    I run the Boomer Project, which is on a mission to help educate and enlighten marketers how to best communicate with Boomers today. This blog shares my points of view on Boomers and anything else that catches my fancy. Join in the discussion at:

  5. Anonymous says:

    My generation (Jones, remember?) is an interesting one. We haven't really seen a true boom economy. I'm fairly lost in all this - only seen inflation, recessions and jobless recoveries in the past. So dearth and a standpoint of scarcity, not abundance, is what I have always known. Rampant inflation and wage and price controls in the 70s, not to mention an oil crisis. Stock market panic and recession in the 80s. Rumours of a dotcom boom, but nothing tangible in the 90s. (In fact, I spent the early 90s in the UK, where inflation was again running rampant.) Twenty-first century starts well, but 9/11 changes all that.

    I feel as if everyone around me is making wildly outrageous sums of money, while I sit idly by on the sidelines quietly counting and saving my money, just in case. There are some who are with me, saying, "Just you wait. We've seen boom times before... and bust times." There's even a bumper sticker sold here in Calgary that reads, "Please Lord, let me have another oil boom and I promise not to piss it away this time."

    Wonder where can I buy one of those bumper stickers?

  6. Anonymous says:

    Baby-boomers — as a generalization — have an overweening sense of entitlement. Maybe it was the fluoride in the water, or maybe it was the lessons of Dr. Spock, but liberal baby boomers seem utterly convinced that they are extremely special. Anytime they do something they do not enjoy they seem to expect a merit badge. Bill Clinton is the poster boy of such self-indulgence.

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