1998, Super Bowl XXXII Denver 31, Greenbay24--My first big game, and I must admit it played better as a MUST SEE TV event. (So I sold my ticket to a Cheesehead).This Sunday, I will be watching Super Bowl XLI, rather than going to the big game.
That same year (1998), the Vikings sold for $250 Million, but what is even more amazing was the $12.8 Billion CBS, FOX and ABC paid to broadcast NFL games (until 2005).
The fortunes of the networks rise and fall on owning football broadcasting rights. When the going gets weird, however, the weird don't turn pro, they get thinking...
You don't need a Ph.D. in Economics to do the math: The three networks could have bought ALL 30 NFL TEAMS and had free broadcasting rights forever. I guess nobody else thought of it.
The masters of mistakes still consider themselves the Real Men Of Genius: because these games are (almost) the sole sources of delivering big audiences, especially male audiences, the most precious commodity for advertisers. In fact, producers might be worried about whether Desperate Housewives will be picked up next year---the NFL will play.
This "moment" gets honorable mention in Jonas Ridderstrale and Kjell A. Nordström's book Karaoke Capitalism
technorati tags:NFL, SuperBowl, KaraokeCapitalism, Football
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