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Travel Well And Prosper

Posted by Ed Reif» on - - 0 comments»

A miracle is a shift in thinking, shifting from view to act, from find to share, from passive to collaborate, web 2.0 is a miracle.

Trend 2007. It's up to us. We well-known media subversives, who have a basic understanding on real-time, collaborative and social technologies.

I don't need to find a pound of profound when I say:The individual is the new group and the epicenter of social context. Markets are conversations, and the future is conversational. It all begins with the blogereiti, the new group, Ed Reif calls, the individual.

Hollywood acted as the traffic cops, the gatekeepers. The critics went to the movie premieres. They told us thumbs up or down, if a movie was good enough for we, the public to see.

Rolling Stone Magazine guys went to gigs and told us about the cool bands. They were the ones who got advanced copies of CD'S, books, videos, and games. They were the people in the know, the ones with the connections we needed to get us hooked up.

Those people are jumping out of buildings or at least, on suicide watch. WE DON'T NEED THEM TO STAND BETWEEN WE AND OUR STUFF anymore...Yet, there is so much stuff out there, that we still need A Few Good Search Engines, A Few Good Bloggers.

Media is a triathlon event. We like to watch, but we also like to create, and to share.

Doubling down on the watching part is not a sure bet these days. Hack it up. Get it out there. Make your presence known. Get feed back. Monetize-add a few Google adds here and there.

You don't have to wait to be discovered; no "after the fact": It is the model you see in Mr Shite Guard I wrote about a few days ago in No Noose Is good News--and in projects like Wikipedia and how mass collaboration changes everything:

Write? Right!Not select, then publish; but publish, then select. It turns the old flat earth approach upside down.U, know better than they, the anonymous none, you know the precise "skill set" you can contribute; and peers then can validate your contribution.

It may have become trivial to publish text, whether by blog or by print-on-demand.Yet, peer review and stamp of approval come after, not before you go publish and "feed" your stories. Peer review is only way for top rate work to get noticed and special interests gravitate towards special audiences.


A new kind of publishing and a new kind of publisher, Blub.com is the water mark. It inspires community. It matches writers to readers (Most are both). It just may just transform the publishing industry for good. It's nano-publishing--- scaled-down, and inexpensive.

In "The Tipping Point", going viral needs Mavens, who know a great deal about a subject; and Connectors people that know a great deal of people. Using the best of our abilities to work within these personalities is key to making an idea "go viral". That's nano publishing.

Veni, Vidi, Velcro. I came. I saw. I stuck around. Veni, Vidi, Wiki...The wiki that edited me.You don't get final cut. Reader involvement is becoming more important. Social Networking works because people are not as jazzed by websites as they are by other people. Connection is the purpose of the web. I meet: therefore I am.

Camera Phone photography has democratised a previously expensive Kodak moment hobby. And we're seeing the barriers to movie-making crumble, with affordable high-quality cameras and video hosting provided by You Tube or Google Video. Don't just think of your cell phone as a phone, or even a camera phone, or even a third screen. It is a desktop to the world---the new "remote control" for your life.

Music making is easier than ever before with high-quality recordings possible without esoteric equipment, and the Internet has revolutionised distribution. The rules of the world are changing.

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